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Most frequently asked questions
Q: What kind of advertising does RE/MAX provide for agents?
A: Sales associates at RE/MAX UNITED have advertising space available to them in several LOCAL publications including:
- Raleigh News and Observer Company (Saturday edition)
- Homes and Land Magazine
- Local Publications
The cost of this advertising is charged to the agents monthly.
There are numerous RE/MAX websites which are also linked to property listings and they include the www.remax.com site. These links are provided free
to all member RE/MAX sales associates.
Q: What happens to the lead calls coming into the offices on the properties I've advertised at Re/Max?
A: Our goal at RE/MAX UNITED is for you to capture 100% of the lead calls you generate through your advertising efforts. You will promote and advertise your own private (direct) telephone
number and direct all incoming calls as you desire. For calls coming into the main number of our office, trained professional staff will answer those calls and direct them to you whenever possible.
Q: If a buyer or seller is not represented and calls RE/MAX UNITED for information or is in need of assistance, what happens to that call?
A: Lead calls coming into the office are handled on a "next up" rotation. We strive to be as fair as possible to the buyer or seller, but most importantly always fair to our customer
- the RE/MAX UNITED Associate.
Q: Can you describe some of the commission programs offered to sales associates?
A: We have two structures available for the Associates:
The first is the 95/5 Commission split on which the associate retains 95% of the commission. On this program, the associate pays a monthly bill to RE/MAX in which many of the costs are fixed and recurring.
The only variable fees are at the discression of and in control of the Associate.
The second is the 70/30 Commission split on which the Associate retains 70% of the Commission. This is called the "No Stress" Program for a reason! The monthly fees are reduced to cause
you no stress! An associate may stay on this program or switch to a fee schedule if it is more advantageous to them. The "No Stress" program is enhanced with a fair share cap to ensure that
the Associate pays only their fair share before earning a 95% Commission.
Q: How are the offices staffed?
A: At RE/MAX UNITED we are extremely proud of the administrative Team we've assembled. Each office has a full time, professional staff member to answer the telephone and direct calls to
the appropriate destination. Additionally, we have professional staff managing the Transaction side of the industry.
Q: Does RE/MAX allow Teams?
A: RE/MAX encourages the team concept. We embrace the concept of a Team Leader and Team Members working under our umbrella. We like to consider the Team Leader as the Contractor, and the
Team Members as the sub-contractors. We offer a very reasonable fee structure for these teams. Truly encouraging the associate to be in business FOR themselves, but not BY themselves.
Q: Who started RE/MAX?
A: Dave Liniger, at age 27. founded RE/MAX in 1973. In 1974 he formed RE/MAX of America, Inc. In 1981 RE/MAX of America Inc. became RE/MAX International. In 1998 RE/MAX achieved a world
record when audited figures of sales associates production showed RE/MAX associates were involved in 1 million transaction sides - the first real estate organization to ever pass that milestone. This
achievement was translated into an advertising slogan that allows RE/MAX to claim that "no one in the world sells more real estate than RE/MAX." RE/MAX now has associates and offices in
over 47 countries on 6 continents and counts more than 3993 offices with more than 87,000 associates worldwide.
Q: Who owns RE/MAX?
A: Each office is independently owned and operated. RE/MAX is a franchise. It is the world's largest real estate network. The RE/MAX system has International, Regional and local offices
worldwide.
RE/MAX International Franchise is owned by co-founders and Realtors Dave and Gail Liniger of Denver, Colorado. They serve respectively as Chairman of the Board and Chief Executive Officer for RE/MAX
International, Inc.
RE/MAX is "main street" - not "wall street". Our primary customer is the RE/MAX Sales Associate. RE/MAX is the only leading real estate system owned and managed by Realtors!
Q: What is the "RE/MAX Concept"?
A: RE/MAX means "Real Estate Maximums". RE/MAX is a concept which offers Sales Associates the highest possible compensation in exchange for their fair share of the business overhead
expenses. The RE/MAX philosophy is that if you earn a commission - you should keep it!
RE/MAX offers Sales Associates professional freedom and a "power partnership." Some of the office expenses are shared and paid for by the Sales Associates. All Sales Associates have a vested
interest in controlling expenses, and this will assure that the Owner/Broker and Sales Associates will be In business for the long term.
The role of the Owner-Broker is to provide and manage services and systems which enable Sales associates to do what they do best- list and sell real estate. Compensation for that role, called the
management or administrative fee, is a modest fee added to the associates' monthly business expenses to provide compensation for the Broker/Owner's financial risks, a return on investment, and a modest
income.
"RE/MAX" stands for:
- Maximum commission
- Maximum image
- Maximum support services
- Maximum value for the public
- Maximum professional conduct
- Maximum service rendered by the associate
Q: What is the RE/MAX culture?
A: RE/MAX promotes a performance culture.
At RE/MAX you get a return on effort. Top agents don't support the bottom percentile because office expenses are divided equitably among all agents. In fact, RE/MAX is the perfect "experienced
agent" company. Agents are in charge of their own business and receive the benefits of every lead their marketing efforts generate.
RE/MAX is the perfect co-op because it allows the agent to enjoy all the advantages of owing their own business without all of the disadvantages. Agents are provided the environment and support that
promotes competition, professionalism, and maximizes the opportunity to succeed.
RE/MAX promotes high standards, ethics, and professionalism in our industry by offering training events and opportunities for agents to network and enhance their knowledge and skills.
RE/MAX agents are distinguished by holding more real estate professional designations than agents with any other real estate company. And it is true that a correlation between designations held and
increased earnings has long existed in our industry.
The RE/MAX brand has become synonymous with the best service in real estate. One of the primary benefits of RE/MAX affiliation is the brand recognition and use of the trademarks, slogans and trade
names.
Q: Why is the hot air balloon an official corporate logo for RE/MAX?
A: The hot air balloon became an official corporate logo after the RE/MAX Balloon debut at the Albuquerque Balloon Festival In 1978. Today RE/MAX has the world's largest corporate hot air
balloon fleet (over 90). It is one of the top ten most recognized logos in North America, and one of the most widely recognized logos in the real estate industry.
Q: How do referrals work?
A: RE/MAX has a vast and efficient referral network that is a major Source of additional income to RE/MAX Sales Associates. Within The RE/MAX system referral selections are made directly
to the agent and not to the office or to affiliate service providers or other company profit centers. Mailing lists, referral directories are available to all Sales Associates, and there are numerous
impressive web sites at all levels (International, National, Regional, and local) to direct referrals.
Compare the RE/MAX website (www.RE/MAX.com) to other real estate company websites to notice how the primary focus is to locate a Sales Associate and direct the business to our Sales Associate- not
other company profit centers and service providers!
Q: What are some of the unique programs RE/MAX has to offer?
A: They include:
"ServiceMagic" which is an online resource to locate local service professionals for more that 485 types of home services, including painters, plumbers, electricians, roofers, maid services,
etc. "ServiceMagic" locates the right local provider and offers neighbor rating and reviews about these local professionals.
Websites like www.RE/MAX.com
Intranet "Mainstreet" for member Sales Associates only! You can download listing presentations, market share statistics, etc. from various national and district website "intra-nets"
Customized RE/MAX software "RE/MAX Agent 2000"
RE/MAX Satellite Network "RSN"
RE/MAX 2001 Closing Gift Program
National advertising & name recognition
National discounts on goods and services
Programs for E&O insurance
Benefit programs for medical, dental, 401K retirement plans
Sponsorship of national charity and special events
Regional, National, and International conferences and conventions
RE/MAX Roster Explorer - looking to send or receive a referral? This data supplied by agents provides detailed information on all RE/MAX associates and offices around the world.
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